Your true Social Network has always been your address book – Facebook and Google should not forget
Before the recent boom of Facebook, LinkedIn and Twitter, the only list of friends or contacts most people would manage and interact with was their address book. The hardcover indexed address books and the electronic databanks (remember those cool Casio devices with enough memory to store 128 contacts) are the true ancestors of your social graph. Read more to understand why I believe the address book is still very much the key to success of any social network today. Read more…


