Monetizing iPhone Applications
Apple launched the App Store in July 2008 and has since revolutionized the mobile application industry. They have taken to the masses what used to be a niche market of Palm and Pocket PC software. Everyone now uses apps on their smartphones and 58 million iPhone/iPod Touch users are said to download 4 to 8 apps per month.
With 7 billion downloads in 2009, that’s a completely new ecosystem which has created huge opportunities for indie developers to strike rich in no time. Well that’s at least what a tiny bit of success stories, broadly relayed by the media, are trying to make you believe.
The reality of the App Market is very different and there is a steep long tail distribution concentrating most profits on a very small number of apps and developers. There are however still ways to produce quality profitable apps for the iPhone and I was given a chance today to address this topic during Buzzcity Developer Garage. Make sure to read more to view my entire presentation and download my slides !!
